Training Seminars:

Claims Development

This 2 day seminar is an opportunity for people in Marketing, Product Development, and Advertising to learn some innovation tools and techniques that will help to identify creative claims to successfully promote new brands and technologies to consumers.

The seminar is a highly interactive mix of lectures and group exercises to practice and explore the application of the techniques and principles to business situations.  The seminar will cover four main topics:

• The principles of Claims Design: How Form Follows Function
• Creative Claims: Filling the Claims Space
• Claim Selection: Getting to the Best
• How to Make it Happen: Structuring a Claims Workshop

The seminar is delivered at the client's location for up to 20 people.  The costs start at £2990 plus VAT for UK clients.

Contact us for more details

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