About Us

There are two things that lie at heart of any successful business.

A leadership culture that motivates people to succeed, and capable individuals who can create ideas for products and ways of marketing them.

Specifically we help companies to:

  • Create ideas for new products and services
  • Find consumer insights
  • Design compelling product claims
  • Optimise business strategy through wargame scenarios
  • Manage innovation more successfully
  • Get teams to work together more creatively
  • Develop individuals through coaching

Our workshops fall into three main areas:

Generate Ideas

For all types of innovation including product ideas, compelling claims to support a marketing strategy, and wargames to stress-test innovations.

Creative Thinking

In house or public training seminars on practical creativity tools and techniques that work in business.


Personal coaching and mentoring, and teambased training events and workshops.

We use a network of associates, who have specific expertise in Marketing, Sales and Innovation Management, All of our services can be tailored to meet our clients’ specific needs.