Claims Design

How do you go about the process of designing appropriate claims?

‘Better’ claims are often thought of as statements that out-claim the competition or which talk about some aspect of the technology. Very often companies operate with a silo mentality which leads people to focus only on what they know; this limits their creativity and the possibilities they will identify. But there is an alternative.

This 2 hour seminar will explore some principles of great claims design, proprietary tools and techniques, and will illustrate how the Bauhaus movement’s mantra of ‘form follows function’ applies to claims too.

The seminar is a blend of presentation, interactive experience, delivered at the client’s location, for up to 50 people, and costs start at £490 plus VAT for UK clients. The seminar is complemented by a short booklet summarising the concepts and techniques presented.


To check availability and book your place, please Contact Us